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Fitness industry specialists Stephen Tharrett and James Peterson present an updated edition to the most comprehensive blueprint ever created for developing, leading, managing, and operating a successful health/fitness business. The book is separated into ten distinct sections representing the primary skill sets needed to succeed as a leader and manager in the health/fitness club industry.
Each section contains these and other key topics:
- Introduction to the Health/Fitness Industry (history, beliefs and behaviors, and consumer attitudes)
- Membership in the Health/Fitness Club Industry (defining the differences between a member and a customer, pricing strategies, branding, marketing, and sales management)
- Membership Retention in the Health/Fitness Club Industry (value of membership and membership retention, variables known to influence attrition and retention, creating and defining positive club-based experiences, defining and creating a service culture, and programming for health/fitness clubs)
- The Health/Fitness Club Business (legal business structure, business operating models, getting started, financial models and tools, budgeting, forecasting, driving profitability, buying, leasing, selling, and raising capital)
- Staffing Issues in the Health/Fitness Club Industry (employees versus independent contractors, compensation, benefits, education and skill competency, organizational alignment and structure, and team building and recruitment)
- Facilities and Equipment in the Health/Fitness Club Industry (types of facilities, design and construction process and associated costs, cardiovascular, selectorized/variable resistance, free-weight, and purchase or lease equipment)
- Operational Practices in the Health/Fitness Club Industry (risk management, AEDs, operating practice, front-desk, child-care, fitness, aquatics, tennis, locker rooms, laundry, housecleaning, accounting, types of spas, spa facilities and features, space requirements, equipment, service offerings, financial parameters, spa staff, sports-conditioning and sports-performance industry, sport participation, injury, and conditioning for youth, and the essential components of a sports-performance center)
- Overview of the International Health/Fitness Club Market (Asia, Europe, and Latin America)
- Also includes sections on the future of the health/fitness club industry and case studies
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