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Despite the fact that a substantial amount of documented information concerning the benefits
of exercise exists, less than twenty percent of Americans engage in exercise on a regular basis.
Attracting and Motivating the Sedentary Market offers a field-tested model for getting the
physically inactive to engage in meaningful exercise. The DVD reviews why most people are not
physically active and provides suggestions concerning what can be done to address the barriers
that they might face that would preclude a physically active lifestyle.
Among the topics covered:
- Physical inactivity as a risk factor
- Two major issues for exercise behavior change
- Internal barriers to exercise
- External barriers to exercise
- Motivation & exercise behavior change
- Philosophy
- Core principles
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